Tea Zen House
Tea Zen House is a fictional tea business that has a captivating story rooted in the passion for tea and the desire to share China’s tea culture with the world.
This project aims to craft a captivating and harmonious brand identity that embodies the core values of tea culture and Zen philosophy. This includes brand identity, packaging design, custom illustrations, and the development of an attractive e-commerce website.
E-commerce website
The website’s primary goal is to establish an e-commerce platform for Tea Zen House, offering tea products, accessories, and related items, all while encapsulating the brand’s Zen philosophy and delivering a serene online shopping experience.
To meet user needs effectively, it must enable effortless product discovery, providing a diverse array of tea products, accessories, and Zen-inspired items. The user experience should be seamless, with a user-friendly and secure e-commerce system ensuring easy product selection, payment, and checkout.
Furthermore, the website should immerse users in the brand’s core values, emphasizing tranquility, mindfulness, and the connection between tea and inner peace through its design and content. Detailed product information, including descriptions, brewing instructions, and pricing, should be readily available to aid in informed purchase decisions. Lastly, the website should offer accessible customer support and inquiry options for user‘s convenience.
Packaging
I have designed captivating packaging for three unique tea blends: Jasmine Green Tea, Chrysanthemum Tea, and Lychee Black Tea. Inspired by the beauty of the herbs, this design is a visual ode to the tea’s exquisite taste and premium quality shopping experience.
Additionally, I have developed a line of Chinese Zodiac-themed teas that beautifully intertwines the essence of ink painting, the allure of tea, and the symbolism of the zodiac animals.
